KUTA

Welcoming ASEAN Economic Community (MEA), which will take effect January 1, 2016, is an opportunity for local products to seize the market. Moreover, the release of Finance Minister Regulation 132 / PMK10 / 2015, an increase of tariffs on imported goods make opportunities for local products to compete in the market.

It was revealed by Food and Beverage Director Grand Istana Rama Hotel, and Chairman of Association of Bartenders Indonesia (ABI) Bali, Ketut Darmayasa, some time ago in Kuta.

Darmayasa who is a bachelor of Government Science and currently studying Master of Management said, based on Regulation of the Finance Minister, fare of imported products rose. Exemplified, alcoholic beverages type A increase reached 20-30 percent, rising to 90 percent of type B and type C by 150 percent and food imports rose by 20 to 30 percent.

The rise in tariffs, according to Darma Yasa certainly become opportunities for entrepreneurs and local products in order to seize the market as well as local products should be used in the hospitality industry which is surey supported by the competence of actors and products. “During MEA all professions should have competence, both the practitioners and the product to be marketed. Especially with the increase in tariffs such as alcoholic beverages certainly is an opportunity for local products, “he said.

Darma Yasa who is also IFBEC Training Development Professional Association Food & Beverage Executives) Bali emphasizes the quality of local products must be able to compete. However, he sees the beverage product of Bali has the potential to compete at both the beverage in the form of vodka and gin, but the other drinks have not been able to compete because the raw materials are imported.

Darmayasa who is also Chairman of THK Grand Istana Rama Hotel stated, the local beverage products Bali to be proud is the wine, because wine can enter the market more broadly. Moreover, if the wine can be created into a classy drink’s such as cocktails, he believes wine is able to compete with products of imported beverages. “If Arak can be processed or prepared properly it can certainly be a good product,” he said

Consequently, Darma Yasa who is an assessor with MET 000.0033371.2014 Auditor field of hospitality accommodation is hoping the role of government in this case to protect local products of Bali, as well as being a foster father and brand it to compete with imported beverages.

Likewise with food or culinary products, Darma Yasa further revealed Bali has a lot of food ingredients and he questioned why should we import it? He said that Bali has products such as abundant tropical fruits. There are papaya, banana, and others. However, he regretted that the consistency of local farmers who can’t produce sustainable products. “If our farmers are sustainable, I believe our local products will dominate the market,” he added